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And currently the software model is different in International, but that doesn’t — the dealer model will always be different. But we believe there is a lot of synergy things like Fortellis, we’re already looking at how do we model Fortellis out into the International space as an example. And then you move latest drivers from driversgeeks.com into the other side that we’re doing the work around the technology itself. When we start to modernize this thing right now or it’s not API driven, it’s all direct connections, it’s not micro services. So every time you try and go fix something you have to find everywhere the connection is.
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The impact is — and that is — that has been taken into consideration in our guidance. It depends a bit on their — what their schedule is. A lot of times they’ll contract with us, they may have so, six months left with their current provider or they may have only six weeks left with their current provider. So it’s usually within one or two quarters that we’re in there doing the install.
That’s been one of our good growing pieces of software during the last two quarters. So we are continuing to grow in that digital space, but they want this flexibility to be able to move along that continuum of the purchase.
So the OEM and the ability to share common software as we move forward, should allow us to get more and more efficient. You saw us make the improvements this quarter as we talked about last quarter on the efficiencies and we saw the margins improve, those will continue as we move forward in this space. So we think it’s a profitable business, a good business, a growing business and one that we can share more and more as we become smarter. I was just going to answer the second part of the question, which was around International and how does strategically it makes sense. I mean, first, the OEMs are roughly the same as you go from international to domestic North America. So our relationships, our ability to integrate data to integrate the whole sales process within.
They’re hearing the product roadmaps, they see where our products are going. And they really like it, it aligns well with where they are taking the business. I think, secondly, we over index to the larger dealer population and we’ve seen a differentiation of performance among the groups and we’ve seen good execution. Yes, I think the teams have done a really nice job across those businesses.
It’s more around, hey, I hear the company’s — one of the most common line I hear is, I hear the company is really changing. I really like what I hear so and so — converted over during last year, and I think I’d like to have a discussion with you guys. I spend a lot of time with them talking about the service and level of commitment we will make as a company. They usually get my personal cellphone number and they can call 24/7 and some of them do and I think that gets out there. So it’s much more around our service and our product. They also are hearing — putting some hash or CTO out there, a lot of these guys.
This is actually Roberto Suarez on behalf of Rayna Kumar. I was wondering, at the beginning of the calendar year, Tekion funded by General Motors launch a new DMS. Are you starting to run into them when bidding for new deals? Are you seeing any new competitive entrants at the high-end of the market? And then, Chuck, what I would add to what Brian said is, in-year impact given that we’re already four months at this point into the year is smaller.
And so I think there’s a number of factors where we’ve seen some positivity. And I would tell you what we see in the underlying performance of growth is very much in line with that. So, our Connected Store product, you saw us at the beginning of the pandemic actually give them roughly two years of free service. We’ve had a large — we’ve made the basic one free, but actually a number of people who’ve signed up for the platinum level has been quite high.
So trying to give you guys insight into exactly how is the business looking. I’d tell you that almost every dealer I talk to right now will tell you sales are pretty good, I could use more inventory, especially in the hot vehicles. And if I had more of those than I could do even more. I mean, just any time we go in and bid against, I think existing dealership we see competitors, we see Tekion occasionally. I’ll be honest not often Joe talk to you about how we tend to be weighted more to the large enterprise cars dealers, but we see them out there. We take them all serious by the way, I mean, I don’t mean that in a way of that we don’t consider everyone a threat and we work hard to win every single customer, I don’t care what size they are. And we will beat our competition through our technology and our customer support.